@ARTICLE{Waliński_Jacek_Tadeusz_The_2018,
 author={Waliński, Jacek Tadeusz},
 number={No 4},
 pages={517-530},
 journal={Kwartalnik Neofilologiczny},
 howpublished={online},
 year={2018},
 publisher={Wydział I Nauk Humanistycznych i Społecznych PAN i Uniwersytet Warszawski},
 abstract={This study discusses the cross-cultural re-conceptualization of the slogan ‘I’m lovin’ it’, popularized in Poland by a global fast-food restaurant chain, which occurs in the inter-linguistic transfer between English and Polish. The analytical framework for the study is provided by Cultural Linguistics and the Re-conceptualization and Approximation Theory. The analysis is based on proposals submitted by 45 translators asked to come up with a Polish equivalent of the slogan. The results indicate that because the semantic networks for the meaning of love do not overlap between English and Polish perfectly, attempts at the cross-cultural transfer of the slogan can be approached only as more or less accurate approximations of the original meaning constructed according to culture-specific norms, expectations, and attitudes.},
 type={Artykuły / Articles},
 title={The cross-cultural conceptualization of ‘I’m lovin’ it’ between English and Polish},
 URL={http://czasopisma.pan.pl/Content/109045/PDF/KN%204-18%205WALI%C5%83SKI.pdf},
 doi={10.24425/kn.2018.125001},
 keywords={love, emotions, re-conceptualization, approximation, Cultural Linguistics Streszczenie},
}