Like all other regional daily newspapers founded by the ruling Polish United Workers' Party, the Kielce Słowo Ludu functioned as a source of authorized information and a tool for the mobilization of the 'masses'. An important date in the mobilization calendar was the recurring anniversary of the 22 July 1944 Manifesto, established as the state holiday of the People’s Republic of Poland. The coverage of the occasion soon turned into a set of repetitive formulas, as the ritual of national and regional celebrations, anniversary speeches by central and local figures, reports on the completion of important construction projects, the awarding of medals and decorations for outstanding work performance was rolled out year in year out. The importance of the date was marked further by the release of occasional publications whose language, however, could not rise above the repetitive, dreary clichés of the regular press. Their titles said it all, as for example 'The Origins of the People's Republic', 'Difficult Beginnings and Great Achievements; so did the secondary headlines, as in the condensed 'yesterday and today', or the giveaway 'Working- Class Characters through the Prism of Their Own Experiences: Happy Lives'. The message communicated by all of those representations could not have been simpler.
Their recipients were to be reassured that in their postwar world everything was getting better, the hard‑working people got credit for their effort and the country was on the right track.