The paper presents the optimization problem for the multi-element synthetic transmit aperture method (MSTA) in ultrasound imaging applications. The optimal choice of the transmit aperture size is made as a trade-off between the lateral resolution, penetration depth and the frame rate. Results of the analysis obtained by a developed optimization algorithm are presented. The maximum penetration depth and lateral resolution at given depths are chosen as optimization criteria. The results of numerical experiments carried out in MATLAB® using synthetic aperture data of point reflectors obtained by the FIELD II simulation program are presented. The visualization of experimental synthetic aperture data of a tissue mimicking phantom and in vitro measurements of the beef liver performed using the SonixTOUCH Research system are also shown.