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[References = "Maheswaran \(1992\), Brand name as heuristic cue \: The effects of task importance and expectancy confirmation on consumer judgments of, Journal Consumer Psychology, 1, 317, doi.org\/10.1016\/S1057\-7408\(08\)80058\-7"]
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Influence of involvement and motivation to correction on product evaluation: Asymmetry for strong and weak brands
Małgorzata A. Styśko-Kunkowska
Katarzyna Żbikowska
Polish Psychological Bulletin | 2014 | No 4
| DOI:
10.2478/ppb-2014-0059
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Małgorzata A. Styśko-Kunkowska
Katarzyna Żbikowska
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