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Abstract

In this text, I argue that sociology can only really understand the social impact of marketing by theorizing it as a powerful system of practices legitimized by a comprehensive cultural concept. In the first section, I discuss the specific time and place of the birth of marketing. In the second part, I discuss the essence of that truly Copernican revolution (Keith 1960). In the third section, I present the ‘need-related’ industry that emerged in the frame of the founding idea. Finally, I discuss a basic marketing tool: segmentation. Selecting the target group for a branded offer is one of the key marketing commandments and reaching that group is the key marketing task. Hence, marketing engages in (re) creating and bringing to light target groups, which it then supports, talks with, and listens to. This means that marketing has taken the role of advocating and mediating groups’ existence (Latour 2005), engaging in this task over one trillion US dollars annually.
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Authors and Affiliations

Anna Giza
1
ORCID: ORCID

  1. Wydział Socjologii Uniwersytetu Warszawskiego
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Abstract

A need to control our environment is apparent from an early age. Where does it stem from?

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Authors and Affiliations

Małgorzata Godlewska
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Abstract

The need for a dwelling is one of the basic needs of every human being. The housing policy, which belongs to one of the pillars of the social policy of the state, is responsible for satisfying this need. It is carried both at the central and local level. The report aims to show the evolution of this policy in Poland from 1989, when the burden of providing housing to the society was largely shifted to the private sector, to the present times, when the state is starting to take action to solve the problem of housing shortages for the less prosperous part of society. First, housing resources are characterized in terms of their ownership and function. Then, the housing policy, its objectives and instruments are described in theoretical terms. The competences of communes in the fi eld of housing economy are characterised in further part. The diagnosis of housing condition in Poland is presented in the regional context and compared to other countries. The last parts of the report deal with the assessment of housing policy in Poland after 1989 on the national and local level. Based on this assessment, recommendations have been made regarding the directions of activities at the local and supra-local level in the area of improving the condition of housing in Poland. Special emphasis in recommendations is placed on the need for an integrated approach to the implementation of housing policy.

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Authors and Affiliations

Tadeusz Markowski
Dominik Drzazga
Dorota Sikora-Fernandez
Lidia Groeger
Justyna Danielewicz
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Abstract

We define the need for sense-making as the desire to find reliable connections between the objects, situations, and relationships that people encounter. We have proposed and tested that there are possible individual differences in the need for sense-making and that these individual differences are insightful in characterizing individuals and their behaviors. A correlational study (N = 229) showed that need for sense-making was positively related to self-esteem, extroversion, conscientiousness, openness, and sense of control. Additionally, a higher need for sense-making was associated with greater perception of it as an important part of people’s identity. Thus, need for sense-making is relevant to understanding individual differences and can furthermore comprise a significant element of people’s identity. These results break new ground in the study of individual differences in the need for sense-making and can be of great importance in work and organizational psychology.

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Authors and Affiliations

Katarzyna Cantarero
Wijnand A.P. van Tilburg
Beata Kuźma
Agata Gąsiorowska
Bogdan Wojciszke
ORCID: ORCID
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Abstract

The aim of the paper was to analyse relations between power in professional work and in close sexual relationships. Power in professional work was analysed with respect to the managerial position, the number of subordinates and salary. Power in close sexual relationships was determined on the basis of a sense of reinforcement of power as a sexual motivation, a propensity for sexual domination, the sense of power in relations with a partner in a close relationship, sexual assertiveness, realization of one’s own sexual phantasies and inclination to initiate sexual activity. The research was carried out on a group of 205 participants in which 100 of respondents occupied managerial positions at work and 105 were subordinates. The following tools were used: the Sense of Power Scale (Anderson, John, & Keltner, 2012), the Multidimensional Sexuality Questionnaire (Snell, Fisher, & Walters, 1993), the AMORE scale (Hill & Preston, 1996), the Need for Power and Influence Questionnaire (Bennett, 1988) and a data sheet. The results showed that power in the workplace was correlated a more frequent initiation of sexual activity, greater assertiveness in sexual matters, more frequent realisation of one’s own phantasies and an increased propensity for sexual domination.

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Authors and Affiliations

Eugenia Mandal
Dagna Joanna Kocur
ORCID: ORCID
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Abstract

This article presents the assessment of the creative culture and the level of innovativeness in selected manufacture enterprises. The theoretical part of the article discusses the space for creativity in the company and the microfoundations of the pyramid of needs related to creative culture. The pyramid consists of different microfoundations, which were used to create a questionnaire to assess the level of creative culture. This study assessed creative culture according to a model of the hierarchy of needs, developed by the author of this study based on Maslow’s pyramid of needs. The assessment used an innovation questionnaire and a creative culture questionnaire. This article presents a sample analysis of the results obtained from two of the companies that participated in the study. Furthermore, the article summarizes the results obtained from all participating companies and gives recommendations related to establishing creative culture based on these results. Every company should implement appropriate standards to help it develop a creative working environment. The goal of assessing creative culture in a company is to assist managers in building a workplace that fosters creativity, since such a workplace is a significant factor affecting the emergence of innovation. The analysis of the creative culture of the companies revealed their weaknesses and strengths in this respect. The developed methodology will undoubtedly influence an increase of awareness and knowledge of enterprises in the field of creating a pro-creative company culture. Such actions will contribute to the increase of company’s innovation, thus influencing its development.
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Authors and Affiliations

Kamila Tomczak
1
ORCID: ORCID

  1. Opole University of Technology, Poland
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Abstract

The most important item of city activity is to define development directions. Because of strategic character of this issue, a very important thing is inhabitants’ contribution in decision making. Cooperation between them and city authorities should lead to positive changes in the city and inhabitants’ life quality. They learn social engagement when taking part in determining of city development directions. Showing their creativity and building social relationships in city area. The aim of the paper was determining problems of participation in the describing of city development directions process. In the research there were used several methods: literature studies, logical construction, deduction and observations.

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Authors and Affiliations

Stanisław Korenik
Dorota Rynio
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Abstract

Objective: The current study aims to investigate, which of the factors are directly and indirectly associated with disordered eating in a non-clinical population of university students in Slovakia. Methods: 302 university students (52.3% female, M age=21) filled in a questionnaire assessing the perceived pressure to be thin, the internalization of appearance ideals, disordered eating, satisfaction of basic psychological needs and the regulation of exercise. The hypothesized model was tested with a parallel multiple mediation analysis using PROCESS macro.
Results: The pressure to be thin from partner, the internalization of appearance ideals and the controlled regulation of exercise were directly associated with disordered eating. The pressure to be thin from media was indirectly associated with disordered eating through the internalization of appearance ideals. The pressure to be thin from partner and from family as well as satisfaction of the need for competence were indirectly associated with disordered eating through the controlled regulation of exercise.
Conclusions: The results of the current study support the focus of the existing eating disorder interventions at decreasing the internalization of sociocultural appearance ideals. The results suggest the usefulness of incorporating the promotion of autonomous regulation of behaviour, especially with regard to exercising, within the prevention and intervention field.
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Authors and Affiliations

Eva Paulisova
1
ORCID: ORCID
Olga Orosova
2
ORCID: ORCID
Lucia Barbierik
2

  1. Pavol Jozef Safarik University in Kosice, Faculty of Arts, Department of Psychology, Kosice
  2. Pavol Jozef Safarik University in Kosice, Faculty of Arts, Department of Educational Psychology and Psychology of Health, Kosice
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Abstract

The aim of the study was to investigate the relationships between emotional intelligence (EI) and temperament. It was assumed that the two main components of EI – experiential and strategic – have different temperament correlates. One hundred and four Polish university students aged 19 to 26 completed self-descriptive questionnaires of temperament and emotional intelligence. The results confirmed that the relationship with temperament depends on the examined component of EI. Acceptance of emotions (which is a subcomponent of experiential EI) only correlated with two temperamental traits – activity and briskness. Many more dependencies were found in relation to strategic EI. Endurance, strength of inhibition, sensory sensitivity and perseveration turned out to be significant predictors of emotional control, which jointly explained 44% of the variance in results, while perseveration and sensory sensitivity explained 28% of the variance in results on the understanding emotions scale. Based on the results obtained, it can be assumed that the configuration of temperament traits that determines a high capacity for processing stimulation is most conductive to strategic EI. Other propitious traits include those that determine the speed of neural processes, flexibility and ease of adaptation to changing conditions as well as a low sensitivity threshold to sensory stimulus.

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Authors and Affiliations

Anna Matczak
Katarzyna A. Knopp
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Abstract

The communication aspect of cross-border healthcare and translation and interpreting in this field are under-researched. This paper presents the results of a qualitative webpage content analysis of the multilingual websites of three Viennese abortion clinics. We investigate if and how content affected by a social and cultural taboo is (re)framed linguistically in versions addressed at patients from Poland, where abortion has been largely illegal since 1993. Our results show that awareness of the need for comprehensive target group-oriented information provision and quality translation and/or adaptation varies and that the Polish websites in our corpus tend to adopt a slightly different, more feminist and pro-choice point-of-view in comparison to the German versions.
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Authors and Affiliations

Magdalena Bartłomiejczyk
1
Sonja Pöllabauer
2

  1. University of Silesia
  2. University of Vienna
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Abstract

According to the SRES A1B climate change scenario, by the end of the 21st century temperature in Poland will increase by 2–4°C, no increase in precipitation totals is predicted. This will rise crop irrigation needs and necessity to develop irrigation systems. Due to increase in temperature and needs of sustainable agriculture development some changes in crop growing structure will occur. An increase interest in high protein crops cultivation has been noted last years and further extension of these acreage is foreseen. Identifying the future water needs of these plants is crucial for planning and implementing sustainable agricultural production. In the study, the impact of projected air temperature changes on soybean water needs, one of the most valuable high-protein crops, in 2021–2050 in the Kuyavia region in Poland was analysed. The calculations based on meteorological data collected in 1981–2010 were considered as the reference period. Potential evapotranspiration was adopted as a measure of crop water requirements. The potential evapotranspiration was estimated using the Penman–Monteith method and crop coefficient. Based on these estimations, it was found that in the forecast years the soybean water needs will increase by 5% in the growing period (from 21 April to 10 September), and by 8% in June–August. The highest monthly soybean water needs increase (by 15%) may occur in August. The predicted climate changes and the increase in the arable crops water requirements, may contribute to an increase in the irrigated area in the Kuyavia region and necessity of rational management of water resources.
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Authors and Affiliations

Wiesława Kasperska-Wołowicz
1
ORCID: ORCID
Stanisław Rolbiecki
2
ORCID: ORCID
Hicran A. Sadan
2
ORCID: ORCID
Roman Rolbiecki
2
ORCID: ORCID
Barbara Jagosz
3
ORCID: ORCID
Piotr Stachowski
4
ORCID: ORCID
Daniel Liberacki
4
ORCID: ORCID
Tymoteusz Bolewski
1
ORCID: ORCID
Piotr Prus
5
ORCID: ORCID
Ferenc Pal-Fam
6
ORCID: ORCID

  1. Institute of Technology and Life Sciences – National Research Institute, Hrabska Av. 3, Falenty, 05-090 Raszyn, Poland
  2. Bydgoszcz University of Science and Technology, Faculty of Agriculture and Biotechnology, Department of Agrometeorology, Plant Irrigation and Horticulture, Bydgoszcz, Poland
  3. University of Agriculture in Krakow, Faculty of Biotechnology and Horticulture, Department of Plant Biology and Biotechnology, Krakow, Poland
  4. Poznan University of Life Sciences, Faculty of Environmental Engineering and Mechanical Engineering, Department of Land Improvement, Environmental Development and Spatial Management, Poznań, Poland
  5. Bydgoszcz University of Science and Technology, Faculty of Agriculture and Biotechnology, Laboratory of Economics and Agribusiness Advisory, Bydgoszcz, Poland
  6. Hungarian University of Agriculture and Life Sciences (MATE), Kaposvár, Hungary
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Abstract

The article herein presents the method and algorithms for forming the feature space for the base of intellectualized system knowledge for the support system in the cyber threats and anomalies tasks. The system being elaborated might be used both autonomously by cyber threat services analysts and jointly with information protection complex systems. It is shown, that advised algorithms allow supplementing dynamically the knowledge base upon appearing the new threats, which permits to cut the time of their recognition and analysis, in particular, for cases of hard-to-explain features and reduce the false responses in threat recognizing systems, anomalies and attacks at informatization objects. It is stated herein, that collectively with the outcomes of previous authors investigations, the offered algorithms of forming the feature space for identifying cyber threats within decisions making support system are more effective. It is reached at the expense of the fact, that, comparing to existing decisions, the described decisions in the article, allow separate considering the task of threat recognition in the frame of the known classes, and if necessary supplementing feature space for the new threat types. It is demonstrated, that new threats features often initially are not identified within the frame of existing base of threat classes knowledge in the decision support system. As well the methods and advised algorithms allow fulfilling the time-efficient cyber threats classification for a definite informatization object.

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Authors and Affiliations

Timur Kartbayev
Bakhytzhan Akhmetov
Aliya Doszhanova
Valery Lakhno
Feruza Malikova
Sharapatdin Tolybayev
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Abstract

A project containing suggested amendments to the act of 2010 regulating the work of Commission for Research Integrity (CIR) has been forwarded to the Ministry of Education and Science In August 2022 – no decision has been communicated yet. In April 2022 CIR met with President of PAS prof. J. Duszyński. Current organizational and legislative issues have been discussed as well as means to strenghten the work of CRI. A meeting between CRI and Council for Scientific Excellence was held on 1 August 2022 which dealt with the need to modify the legislation relevant for promotion to full professorship. As pointed out earlier by CRI referees should have access to complete scientific output of a candidate (and not only to its fragments selected by a candidate). In addition, the evaluation should also include ethical aspects of a candidate scientific activity.
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Authors and Affiliations

Andrzej Górski
1
Mieczysław Grabianowski
2

  1. przewodniczący Komisji do sprawEtyki w Nauce
  2. dyrektor Gabinetu Prezesa PAN
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Abstract

This study presents the figure of Professor Ludwik Bandura as a fighter, teacher, scientist of special sensibility and a model of humanity. Then there is a discussion of L. Bandura's (1947) research on the harm done to children by war and the obligations of the “socialized school” towards children of war that result from these experiences.
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Authors and Affiliations

Zbigniew Kwieciński
1
ORCID: ORCID

  1. członek rzeczywisty PAN
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Abstract

Article present various forms of transfer of information available on the Internet. An attempt was made to show the possibility of such a selection of the knowledge sources that, taking into account user preferences, would arouse his interest, showing in parallel the intended substantive content. This commitment is shown in the context of the current assumptions of building a platform dedicated to support the needs of production processes in foundry and metallurgy.

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Authors and Affiliations

S. Kluska-Nawarecka
K. Regulski
D. Wilk-Kołodziejczyk
J. Dziaduś-Rudnicka
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Abstract

Public education is educating influence of wide range media on political beliefs, worldviews and patterns of the everyday life of the audience, and of the potential electorate. The public intellectuals (the Henry A. Giroux concept), significant and respected experts (academics, journalists, politicians) play a special role. The article contains the presentation and analysis of the reaction of American public intellectuals to the election of Donald Trump as President of the United States – from the perspective of critical-emancipatory pedagogy. These are extremely critical to the consequences of D. Trump's choice: Ken Wilber's, Henry A. Giroux’s, Noam Chomsky’s, and several authors in the Berkeley Review of Education 2017/1 publications and speeches are recalled. The author concludes that Poland no longer has to imitate America, because in authoritarian drift (turn) it is ahead of it.

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Authors and Affiliations

Zbigniew Kwieciński
ORCID: ORCID

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