Health psychology was founded as a response to social needs for better understanding and regulation of psychological aspects of biological, mental, and social well-being. Despite initial enthusiasm and optimism in its early days, three decades of development yielded results that are disappointing to many scholars in terms of health psychology practical meaning. Thus, in this paper we review several challenges for health psychology. We believe that health psychology might benefit from revival of aims and values that distinguished the discipline at its onset such as bio-psycho-social perspective that has been narrowed to somatic illness in recent days. Second, more integration is needed in theory and terminology to eliminate overlapping concepts labeled with different names. Furthermore, social practice would benefit from greater responsiveness of health psychologists to new technologies. Finally, health psychology is likely to derive benefits from more general well-established perspectives on diffusion of innovation in social practice. We conclude that health psychology as a practice-related scientific discipline is likely to regain its initial momentum once these problems are solved and novel areas of scientific exploration are identified.
The purpose of the article is to show how the TV-series—one of the most important forms of television production — is incorporated into the daily routines of the spectators. Michel de Certeau perspective of applied sociology of everyday life and critical reflection on everyday life is used as a theoretical framework. In the case of TV-series, the routines can take a form of: (1) “logging in” and “reading”” TV-series, (2)movement and sociability routines, and (3) discursive development of received meanings. “Soap opera experience” consists mainly of linguistic practices cultivated while watching the series, which is a modern form of storytelling, socializing, which changes the audiences’ view of reality, its social framework for evaluation and interpretation. A viewer is critical and active; they use consumption processes as an excuse to construct their own meanings and narratives, and negotiate the meaning of what is presented to them.