The article contains an analysis of the word formation of proper names which are used in the texts of advertisements. The analyzed examples are drawn from the texts of advertisements found on television, radio, press, the Internet etc. which were produced at the end of 20th century and the beginning of 21st century. The article analyses two categories of these proper names: word formations which are used in contemporary Polish language (f.e. Robuś, Marysia, Stefcia, Kasia, Jasio, Krzyś, Rozalka, Basia, Bartuś, Sabinka, Julka, Karinka, Tomek, Adaś, Goździkowa) and neologisms f.e. Zapobiegalska, Zarażalski, Kichalska, Krzywonogi, Przyklapiusz, Musztarderowie, TurboDymoMan, SuperEs, Zozolka, Łazienkowo). The analysis conducted in the article proves that both types of proper names, which are word formation derivatives, appear relatively often in the texts of advertisements. This is the case since they are easy to form (advertisements take the majority of them from usage) and can perform many functions, which advertisements willingly use for their own needs. Proper names that are word formation derivatives and just proper names serve mainly as an assessment as they connote the values appreciated both culturally and socially and the values attributed to proper names are carried on the advertised products. Proper names which are derivatives create a desired picture of advertised products more expressively than other proper names, thanks to their clear word formation structure. Moreover, they expose their commercial assets so they fully use and at the same time cocreate the system of values of consumption culture.
The issue of the morphemic analysis of medical terminology is a crucial factor in terms of translation strategies and compilation of a terminological dictionary. The research was conducted in the context of author’s current lexicographical work called as English-Ukrainian-Russian defining dictionary of dental terms. To provide the user of the dictionary with reliable techniques to construct the meaning of terms, morphemes relative frequency in the area of dentistry have been determined.
The article presents the achievements of professor Aleksandra Cieślikowa in the field of word-formation of proper names. The most important issues concerning the creation of anthroponyms in the Old Polish era selected from monographs and scientific articles are detailed. These issues include the problems of motivation in onomastic word-formation, the onimization process and the way of describing non-derivatized words by word formation and the participation of paradigmatic derivation in the emergence of Old Polish personal names. The views of Aleksandra Cieślikowa regarding Old Polish anthroponymy contributed to the development of onomastic word-formation, an integral part of the grammar of proper names and gave methodological foundations for the description of Old Polish personal names from a synchronic perspective.
The article is devoted to personal nouns with suffi x -ant in Polish and Belarusian. The lexical and semantic analysis of the studied group of words showed that in both languages they belong to the literary variety of language, however, numerous nouns represent rare vocabulary, sometimes characterized stylistically. The overwhelming majority of names defi nes the names of active contractors of activities, less often – passive contractors, and least frequently – names of owners. In addition, the nomina masculina with suffi x -ant belong to the attributive names, defi ning people on the basis of their character traits, tendencies, and often vices. The s tudied lexis include archaic or colloquial derivatives. Among the specialist words, there were examples representing such fi elds as law and judiciary, economics and trade, religion and art, education and science.