@ARTICLE{Podobiński_Andrzej_Market_2002, author={Podobiński, Andrzej}, number={No 4}, journal={Gospodarka Surowcami Mineralnymi - Mineral Resources Management}, pages={127-130}, howpublished={online}, year={2002}, publisher={Komitet Zrównoważonej Gospodarki Surowcami Mineralnymi PAN}, publisher={Instytut Gospodarki Surowcami Mineralnymi i Energią PAN}, abstract={Taking into consideration rivals present at a certain foreign market, mining companies may apply both market gap and imitation strategics to develop export of the produced minerals. The most frequently used forms and conditions for effective application of these strategies, as well as benefits resulted from these marketing strategies were analysed. Hazards connected with application of these strategies were also considered.}, type={Article}, title={Market gap strategy as an element developing export by mining compames}, URL={http://czasopisma.pan.pl/Content/132611/PDF-MASTER/11_GSM_18_4_2002_Podobinski_Market.pdf}, keywords={Market gap, export, marketing strategy, promotional activities}, }