@ARTICLE{Podobiński_Andrzej_Marketing_2006,
 author={Podobiński, Andrzej},
 number={No 4},
 pages={35-42},
 journal={Gospodarka Surowcami Mineralnymi - Mineral Resources Management},
 howpublished={online},
 year={2006},
 publisher={Komitet Zrównoważonej Gospodarki Surowcami Mineralnymi PAN},
 publisher={Instytut Gospodarki Surowcami Mineralnymi i Energią PAN},
 abstract={The concept of marketing management in the minerals sectors is understood as defining the marketing goals of a mining company, its available resources, market operations, further opportunities as well as planning necessary to achieve those goals. Marketing management in the minerals sector involves: 1) active response of a mining company to the market conditions, 2) acknowledgement of the key importance of marketing for a company to effectively integrate marketing with other management functions. 3) development of an integrated marketing methodology on the company's level. Consequently, the marketing management in a mining company is a sequence of decisions based on market observations, analysis and research, involving planning, management and coordination of production and sales operations to ensure the effective .,·arkct policy. The underlying principle of marketing management is that all decisions should be based on market information. both in the area of production and sales.},
 title={Marketing management in the minerals sector},
 type={Article},
 URL={http://czasopisma.pan.pl/Content/133788/PDF/6_GSM_22_4_2006_Podobinski_Marketing.pdf},
 keywords={Marketing management, competition, mining company, marketing strategy},
}