@ARTICLE{Podobiński_Andrzej_Foreign_2006,
 author={Podobiński, Andrzej},
 number={No 4},
 pages={43-49},
 journal={Gospodarka Surowcami Mineralnymi - Mineral Resources Management},
 howpublished={online},
 year={2006},
 publisher={Komitet Zrównoważonej Gospodarki Surowcami Mineralnymi PAN},
 publisher={Instytut Gospodarki Surowcami Mineralnymi i Energią PAN},
 abstract={In order to ensure successful exports of minerals and metals the current information is required about the situations on the importers' markets. Properly conducted foreign market research facilitates the data collection, at the same time minimising the risks due to exporters' mistakes and helping formulate an effective marketing strategy. Table I shows the main categories of exporters' decisions: those relating to production, exports, promotion, financial and marketing management. The rows show the key aspects of marketing research. It is readily apparent that these decisions depend on the marketing research. However, insufficient awareness of the importers' demands and the competition on the foreign markets may lead to the situation where companies lose the deal or come to limit their export levels.},
 title={Foreign market research as the key element in the export of minerals},
 type={Article},
 URL={http://czasopisma.pan.pl/Content/133789/PDF/7_GSM_22_4_2006_Podobinski_Foreign.pdf},
 keywords={Marketing research, foreign market analysis, mining industry, marketing strategy, marketing management, minerals, export},
}