A self-conscious emotion of pride is viewed in the proposed article as a complex concept comprising the meanings of authentic, hubristic, and collective pride. It has been revealed that the specificity of cross-cultural expression and perception of this concept is to some extent influenced by the level of individualism serving as one of the criteria for culture classification. Different level of individualism in such related cultures as German and English-speaking cultures (ESC) served as the basis for the hypothesis that the emotion concept (EC) PRIDE in ESC (1) may be perceived more positively and (2) may contain more intensive meanings than Germ. STOLZ due to the fact that the level of individualism in the ESC is higher than German. Аs a result, their pride is more “individualistic”, i.e. it is more oriented towards an individual’s interests and needs bringing them more pleasure.